GlobalAdvertisingStrategies

• Boris Chernyy
• Vice President, Project Development

Boris has been a member of Global’s team since the day of its inception in 1999, and today is Vice-President of Project Development. In this role, Boris pursues new business and media opportunities for Global’s expansion and development, as well as innovative strategies for Global’s client base.

In order to achieve a greater ROI for our clients, Boris employs all the necessary resources in delivering unique marketing solutions. His proven record of success in media negotiations, including online properties, in both the general and multicultural markets has been instrumental in growing client business. He has played key strategic roles in project development and integrated marketing campaigns for Global’s clients within the hospitality, entertainment, telecommunications, beverage and media industries.

He is frequently called on by leading advertising agencies to lend his expertise on the ever-changing and growing U.S. multicultural marketplace. Some of these agencies include, TMP Worldwide, Horizon Media, R&R Partners among many others.

Boris is also involved in setting, and developing strategic and media initiatives for Global’s expansion into new markets in both the United States and abroad.

Prior to his current role, Boris was VP of Sales. In this position, Boris developed new business for Global within the entertainment, telecom, and real estate industries, as well as grew existing accounts into new markets using Global’s multicultural capabilities.

In addition to his work commitments, Boris is also a member of the UJA Federation of New York and sits on both its Marketing and Russian Leadership Boards.