GlobalAdvertisingStrategies

• Shama Shirodkar
• Interactive Media Director

Shama joined Global Advertising Strategies in 2006 as the Manager of Global's Interactive Services. She is responsible for developing new and unique interactive and viral strategies for all Global's clients.

By working closely with Global's clients, Shama directs them to the best online solutions that will assist in growing their business to their desired target audience. With a strong focus on niche and multicultural markets Shama ensures clients have a strong and visible presence across online communities. Through a careful evaluation of campaign goals, Shama selects interactive components such as SEM (Search Engine Marketing), social media and online media buying to achieve the highest brand visibility and ROI for the client.

Prior to this, Shama was Director of Business Development at Smart Information Worldwide Inc. She participated in new business opportunities within the South Asian market and assisted on various business development initiatives. Shama began her professional career at CBA Computer Services and Broadwing Communications in 1999 and worked as a Consultant Manager for Dell in 2001.

Shama is fluent in Hindi. Her international cultural and professional experiences bring a unique insight on the U.S., South Asian and Middle Eastern markets.

Shama holds a B.B.A. in Management Information Systems from The University of Texas at Austin.