GlobalAdvertisingStrategies

Jun 24, 2008 - Global Advertising Strategies' VP of Integration & Business Development Larry Moskowitz was recently asked to speak at the Harvard Club by the ANA on PR strategies for China

Public Relations is an integral part of any successful consumer, B@B or corporate reputation marketing aim. The increasing visibility of consumer segments, the ever-evolving role for the media within Chinese society and China's growing confidence with its place on the world stage offer many opportunities and challenges for the communications professional. This session offered a primer for all companies wishing to harness the power of public relations to grow their brand in China. Additional emphasis was given to discussing the opportunities for luxury goods marketers among the growing affluent segment of the marketplace. Read more >>

Apr 17, 2008 - 2nd Beyond Hispanic Conference in Chicago

The second conference in a national series sponsored by Ethnic Technologies, Global Advertising Strategies, Interviewing Service of America, Language Line Services and Phoenix Multicultural Research. The program will disseminate valuable information for marketers to reach out beyond the Hispanic market for further growth with emerging market segments. Read more >>

Mar 17, 2008 - Asian American Advertising Federation’s (3AF) 2008 Annual Conference

Larry Moskowitz, Global’s Vice-President of Business Development & Integrated Marketing will be presenting “The Changing Face Of The Chinese Consumer” at the upcoming Asian American Advertising Federation’s (3AF) 2008 annual conference in Las Vegas, Nevada. Read more >>

Mar 12, 2008 - Annual Forum for the Future of Tourism

Global Advertising Strategies is sponsoring the 4th Annual Forum for the Future of Tourism being held from March 12th to March 14th, 2008 at the Kimpton Hotel, Monaco in Washington, DC. more news. This year’s forum will be concentrating on Multicultural Tourism. Global’s deep insight and in-depth experience in the travel industry worldwide made sponsoring this event a natural choice – as this is in perfect alignment with our business. For more information or should you wish to attend please visit http://tourism.temple.edu/forum2008/about.html. Read more >>

Mar 11, 2008 - Third Annual Multicultural Media Expo

Ethnic Events Project Director Luba Tolkachyov will be leading the upcoming panel discussion titled “New Thoughts From Multicultural Leaders” at the Multicultural Media Expo held at the Los Angeles Convention Center March 11-12, 2008.  Joining Luba on the panel at the 3^rd Annual Multicultural Media Expo will be the CEO from Luminacion as well as other leading Hispanic experts. The session will be looking at how Hispanic and other ethnic markets respond to “green” messages, and whether marketers are effectively reaching these targeted audiences and what the future holds for the multicultural market.

For more information or should you wish to attend please visit http://www.multiculturalmediaexpo.com/

Mar 10, 2008 - ICSC Mid Atlantic Idea Exchange

Global Advertising Strategies’ Monique Tapie will assist in leading a panel discussion titled "Retail Segmentation: From Boomers to Generation Y" at the 2008 Mid Atlantic Idea Exchange. The ICSC event, scheduled to take place in Washington DC on March 10th and 11th, 2008, offers an opportunity to stay on top of the latest trends affecting the retail market. Program includes networking lounges, educational sessions, and keynote presentations. She will be joined by other panelists from such leading retailers as Home Depot, US Bank, and CB Richard Ellis. Read more >>

Feb 09, 2008 - Who’s Driving Profits? What The Emerging Multicultural Consumer Means to Your Business

Global Advertising Strategies' Vice President Larry Moskowitz will lead a panel discussion at the 2008 NADA Convention & Expo on February 9 – 12 at the Moscone Center in San Francisco. Moderated by Washington Post’s Warren Brown, the panel will reflect on the growing importance of the multicultural consumer market in the automotive industry. Other panelists include such industry leaders as Karen Payton, VP of On Wheels Magazine, Jerry Dillard, VP of the Chrysler Minority Dealership Association, Jody DeVere, President of Askpatty.com, and Sil Gonzales, Owner of Gonzales Automotive Group.

For more information on the event, click here. To contact Larry Moskowitz, email lmoskowitz@ethnicusa.com.

Nov 06, 2007 - Tracing a Common Past: European History Between the Meuse and Rhine

Global’s VP of Corporate Development Max Smetannikov will participate in a panel discussion hosted by the German Research Foundation (Deutsche Forschungsgemeinschaft) at the Goethe-Institut in Washington, DC, on November 6, 2007. The event marks the opening of an exhibit titled “Tracing a Common Past: European History Between the Meuse and Rhine.” Max will share his experience and opinions on the importance of cultural preservation as well as business opportunities among ethnic communities in the United States.
For more information on the event, click here

Nov 06, 2007 - M+M@M with Global Advertising Strategies

Global Advertising Strategies in cooperation with the German-American Chamber of Commerce of New York will host a networking seminar on November 7, 2007, at 6:30 p.m. in their Manhattan headquarters. Global will share tips on advertising in ethnic media, including Germany’s ProSiebenSat.1 Welt, the latest addition to the list of media outlets that Global represents.

ProSiebenSat1. Welt started its U.S. broadcast in February 2005 on Dish Network, and will be available through cable operators in 2008. Earlier this year, Global secured exclusive advertising rights for the channel.

For more information on the event, contact Ben Levkov at Benjamin@ethnicusa.com or 212.964.0030 x133.

Nov 04, 2007 - ANA Multicultural Marketing Conference

Global Advertising Strategies Vice President of Integrated Marketing Larry Moskowitz will lead a panel discussion at the Association of National Advertisers Multicultural Marketing Conference in Boca Raton, Florida on November 6^th.  Larry will be joined by leading marketers from such noted companies as United Healthcare, Western Union and Allstate to discuss "The Role of Organization in Multicultural Marketing" and how we have all moved from the multicultural 1.0 era to the new multicultural 2.0 era.
We are beginning to see the solidification of several alternative models of where the multicultural marketing discipline fits within the larger organization. Some solutions have been driven by industry-specific factors while others have been developed through trial and error. The panel discussion, to be moderated by Larry Moskowitz, will explore the not-often discussed topic of how multicultural initiatives may be won or lost due to how an organization chart is drawn.
For more information on this and other sessions offered please visit http://ana.net/events/conferencemtg/MMC-NOV07