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Aug 01, 2008 - Internationalist Magazine
Givi Topchishvili, President & CEO of Global Advertising Strategies was chosen by Internationalist Magazine as one of the Agency Innovators of 2008. There were nearly 100 industry leaders nominated and 21 individuals chosen by their advertising peers for their innovative thinking, and for the development of multinational strategies in the areas of communications, advertising and for effective and profitable international brand building for their clients. Read more >>
Jun 01, 2008 - Business Traveler Magazine
In their latest issue covering Russia, Business Traveler Magazine approached Global’s President & CEO Givi Topchishvili for his expertise regarding the booming Russian market. Having vast experience, and a proven track-record of successfully assisting companies with market entry within the BRIC countries, Mr. Topchishvili’s in-depth insight was profiled in the latest edition of the top tier travel magazine. Read more >>
May 01, 2008 - Canadian Autoworld Magazine
Canada’s leading automotive publication focused their May feature on Global Advertising Strategies’ marketing expertise within the diverse ethnic communities of Canada. Corporate Communications Manager Monique Tapie spoke with Editor Lawrence Papoff in-depth on how automakers can better reach these groups within their market. Read more >>
Apr 24, 2008 - L’Express
France’s leading business magazine L’Express recently sought out the expertise of Global Advertising Strategies on its multicultural marketing and successful interactive campaigns for leading airliner Lufthansa. Corporate Communications Manager Monique Tapie spoke to reporter Juliette Justin in-depth on the company’s geo-targeting efforts and on the world’s changing demographics.
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Apr 21, 2008 - The New York Times
The latest release of the New York Times online “People and Accounts of Note” announced Global and Unilever’s support and sponsorship of the International Advertising Association’s 12th global student marketing competition and provided the winner results.
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Apr 07, 2008 - Chain Drug Review
Global Advertising Strategies’ board member Sandy Kornberg provided leading trade publication Chain Drug Review with his deep insight on the growing affluent ethnic communities – and how by omitting these groups from their marketing plans leading drug retailers are missing out on exponential growth opportunities within these untapped markets. Read more >>
Mar 20, 2008 - Retail Traffic
Recently Global Advertising Strategies’ Corporate Communications Manager Monique Tapie spoke to the leading retailers at the Mid-Atlantic Retailers’ conference in Washington DC – and the leading retail trade magazine Retail Traffic commented on Global’s knowledge of the U.S. ethnic markets and what is most important in reaching the new U.S. multicultural consumer in order to increase sales in a difficult economic time. Read more >>
Feb 10, 2008 - The Washington Post
Warren Brown, leading automotive columnist of the Washington Post spoke with Global’s Corporate Communications Manager, Monique Tapie, regarding the Asian immigrant consumer’s online behavioral habits when looking to purchase new vehicles. Read more >>
Feb 01, 2008 - PROMO Magazine
Promo Magazine’s recent edition took a closer look at Global’s latest research report on the sub-segment of the second largest immigrant group in the United States – Chinese-Americans. This report takes a deeper look into this consumer segment’s brand preferences and buying habits across several categories including media, finance, automotive, travel and the telecommunications industry. Read more >>
Jan 28, 2008 - VideoAge International
VideoAge International approached Max Smetannikov, Global’s Vice President of Corporate Development for greater insight into today’s multicultural television subscriber, and the 200 foreign-language channels currently available in the U.S. They went on to discuss the importance and simplicity of how advertisers can now reach this growing affluent consumer segment.
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